CRS launches Web site to reach U.S. Hispanics

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Written by Angela Kessler   
Tuesday, 22 July 2008 01:00
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Catholic Relief Services (CRS), the official international humanitarian agency of the U.S. Catholic community, announced the launch of its new initiative designed to reach out and engage U.S. Hispanics in a tangible way through donations, public policy advocacy and global solidarity. The initiative will be spearheaded by the newly unveiled CRS Spanish-language Web site (www.crsespanol.org) developed specifically to expand the agency’s outreach and enable it to more effectively interact with U.S. Hispanics.

As part of this comprehensive strategy to engage U.S. Hispanics, CRS will also roll out Spanish-language public service announcements for TV, radio and Internet sites across the country, direct mail campaigns and print ads.

Additionally, CRS has hired internal marketing and public relations advisors specifically tasked with improving the agency’s communications efforts to U.S. Hispanics.

“The new Web site will allow U.S. Hispanics to learn more about CRS’ work in their home countries and how they can help our efforts to empower citizens on a local level around the world,” stated Lydia M. Dibos, senior advisor for Hispanic Outreach for CRS. “For decades Catholic Relief Services has been running on-the-ground long term development projects throughout Latin America and the rest of the world, while also carrying out major emergency relief efforts after natural disasters such as Hurricanes Mitch and Stan.”
Last Updated on Tuesday, 11 August 2009 10:48